President of Urban Surfaces, Jeremy Britton, sitting on a couch in his office and smiling.

A Word From Our President

by | Feb 21, 2025 | Urban Announcements | 0 comments

We are on the move! We’re charging full speed into 2025, bringing new solutions to real-world flooring challenges—because at the end of the day, it’s about making life easier for the people who use our products.

For us, success in 2025 will come down to two things: the quality of our products and the effectiveness of our people. We’ve been hard at work developing new products, and while we’re excited to bring them to market, they come a distant second to the incredible team that makes it all possible.

The team has proven time and again that they are the fastest, most responsive in the industry. And in a business where reliable relationships are everything, that makes all the difference. Whether it’s meticulously planning inventory needs for a complex project, going the extra mile for a white-glove delivery, or staying late for a will-call customer, our team shows up every day to deliver for the customers who count on us. I am so lucky to work with such talented and dedicated people.

 

 

This year, we are launching a number of exciting new products designed to enhance performance, ease of installation, and design versatility. DXL, our new non-acclimate 2mm LVT, is built for the realities of new construction, ensuring stability even when HVAC systems are off. We are also expanding our InstaGrip LooseLay line, adding new tile visuals that pair seamlessly with InstaGrip 20. This moves us to four product lines within the InstaGrip range, and we’re not stopping there—we’re introducing an acoustic-backed LooseLay option in both 20 and 28 mil wear layers, reinforcing our belief in the strength of LooseLay innovation.

Sustainability remains a priority, and we are proud to introduce Zeno, our PVC-free flooring offering. This tried-and-tested PVC-free product is now available in 12 colors, providing an environmentally conscious yet high-performing flooring option.

Beyond resilient flooring, we are stepping into the Multi-Family carpet business with TurnKey, our first stocked carpet solution. With inventory housed in our Corona, CA facility, we are offering next-day shipments to serve the fast-paced needs of property managers. Pairing LVT and carpet together makes sense, and we’re making it easier than ever for our customers to get both from one trusted source.

 

Urban Surfaces Headquarters in Corona, CA

 

2024 was a milestone year for us, with double-digit growth achieved through deeper customer relationships and geographic expansion. In 2025, we will continue this momentum by strengthening our specification business with a focused expansion into the A&D community, supported by an increased network of A&D reps.

Every step forward brings us closer to our BHAG (Big Hairy Audacious Goal): selling 1 billion square feet of flooring by 2040. With each innovation, partnership, and expansion, we move closer to that vision. Thank you for being part of the journey—we’re just getting started.

Jeremy Britton
President, Urban Surfaces
 

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